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91videoeth(阿酒)
91videoeth(阿酒)
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不过目前说“汽车救了小米”还为时尚早。汽车现在救的是营收和增长预期,还没有真正救利润。Q2汽车、AI等创新业务仍然亏损约26亿元,研发和新业务投入依然很大。 所以这份财报真正值得看的,其实是小米业务结构正在发生变化: 以前是手机提供绝大部分基本盘,IoT和互联网服务提高利润;现在则变成手机守基本盘,汽车成为第二增长曲线,AI和芯片提供长期想象空间。 接下来小米最关键的三个问题也很明确: 第一,汽车什么时候能够稳定盈利; 第二,存储成本压力缓解后,手机毛利率能不能重新回升; 第三,小米汽车能不能从依靠SU7、YU7等爆款,真正走向稳定的多车型产品矩阵。 如果这三个问题都能逐步兑现,那小米现在经历的就不只是一次汽车业务爆发,而可能是真正意义上的第二增长曲线成型。 手机还是小米的基本盘,但增长已经越来越要靠汽车了;汽车现在救了增长,还没完全救利润。$XIAOMI #财报观察员:小米Q2财报出炉,是汽车救场还是手机拖后腿?
91videoeth(阿酒)
91videoeth(阿酒)
Xiaomi's Q2 earnings report is out, and overall it can be summarized as: Cars are saving growth, while phones are still holding it back! Xiaomi's total revenue for Q2 was ¥108.9 billion, down 6.1% year-over-year; adjusted net profit was ¥6.2 billion, down 42.6% year-over-year, indicating significant pressure on the group's overall performance. The biggest drag comes from the smartphone business. Q2 smartphone revenue was ¥42.1 billion, down 7.5% year-over-year, with shipments of 31.2 million units, down about 26% year-over-year. However, one point worth noting: shipments fell 26%, but revenue only dropped 7.5%, mainly because the smartphone ASP increased by 25.9% year-over-year. This shows Xiaomi is actively reducing low-priced models and pushing its product mix towards mid-to-high-end. Simply put, it’s a "volume for price" strategy; premiumization is indeed advancing, but in the short term, rising costs of components like storage are putting pressure on profits. Cars have become a very clear second growth curve for Xiaomi. Q2 revenue from smart electric vehicles and AI-related innovative businesses was ¥24.9 billion, up 17.1% year-over-year, with car revenue around ¥23.9 billion and quarterly deliveries of 104,200 units, up 28.2% year-over-year. What’s even more noteworthy is that cars, AI, and other innovative businesses now contribute nearly 23% of Xiaomi’s revenue. In other words, Xiaomi is gradually moving away from its past growth model solely reliant on "phones + IoT + internet services". #财报观察员:小米Q2财报出炉,是汽车救场还是手机拖后腿?

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